Rachel Kelly is a music executive with over 25 years experience at major and independent music publishers specialising in frontline creative services across A&R and Synchronisation.

Rachel has placed music in major brand campaigns for artists including AC/DC, San Cisco, Megan Washington, Montaigne, John Butler, The Teskey Brothers and many more.

More recently, Rachel worked at the cross section of music and tech as VP Commercial, Proper Music Group. This enabled a holistic view of the global music industry and the current challenges. 

In 2025, Rachel founded EQ Music Agency and joined UNIFIED Music Group as General Manager, Publishing & Sync - Community Music.

Rachel continues to act as a mentor for Women In Music and advocate for independent artists and passionate advocate for the cultural value of music.